A mobile game is simply a video game, which is usually played on a smartphone. In recent years, the phrase has come to refer to any game which is played via any portable device, such as by cell phone, smartphone, tablet, PDA, or portable media player, with wireless connectivity. Today, one of the fastest-growing segments in the global phone market is the mobile gaming industry. This industry is exploding with exciting new opportunities for both companies and consumers. Market leaders in the mobile game industry are generating significant revenue, which keeps growing at breakneck speed. This is creating an environment where savvy entrepreneurs can enter the game business with a realistic chance of making it big.
One of the most interesting factors about mobile gaming is its ability to deliver a strong gaming experience across multiple platforms. It is this convergence between multiple devices that gives customers the opportunity to play games on their PC, their smartphone, their tablet, or even their PlayStation. This is opening up incredible opportunities for gamers around the world. Here are some of the key players in the Mobile gaming industry:
Samsung has the Galaxy S4, one of the most successful smartphones in the world today. With the Galaxy S4, Samsung has expanded its range of mobile gaming apps in order to provide its users with a rich selection of gaming experiences. As part of the mobile gaming club, Samsung has introduced its own version of the arcade game, called Play Gem. The game enables users to interact with an interactive gem called Amethyst, while competing with other real players to complete-game goals. Amethyst is considered one of the hardest gems to find, which gives users a very high level of motivation to succeed. Once a player has successfully completed a game, they earn points and levels, which can be used to buy powerful gemstones.
Nokia’s name has been attached with Mobile gaming quite frequently over the last few years. The Finland-based manufacturer released several unique cell phones based on Windows Mobile and Nokia Fight. These handsets provided an innovative way of interacting with other users while playing their favorite games. Nokia’s decision to join the mobile game market paved the way for developers around the globe to produce innovative games using their platforms. With Microsoft acquiring Nokia in February of 2021, the future of the mobile game market was bright.
Ten years ago, Google entered the Mobile gaming scene with its acquisition of King. The acquisition marked the beginning of an incredible era for mobile developers. With the purchase of King, Google formed a company named “Google Inc.” which is now part of its Future Operating System group. The acquisition marked the beginning of a monumental shift in how mobile gaming and apps will be developed and offered to users. Google has already expressed an interest in investing further into the mobile version of its popular Android software program.
Mobile devices, like the Blackberry and others, allow users to access applications from anywhere they are, so it is not too uncommon to see an application called “Foursquare” already exist on a device before it is even purchased. The real potential for Mobile gaming apps goes much deeper however. Since the acquisition of King Google has shown a willingness to invest in gaming technologies that will allow users to access their content wherever they go. This is the focus of Google’s latest acquisition, Twitchery.
Twitchery allows mobile game developers to create and share short videos using their smartphones. Users can play a variety of mini-games while waiting in line at the grocery store or while waiting for a friend to finish a bike ride. The possibilities are virtually endless and represent a significant improvement over what mobile gamers could do a decade ago. The ability to capture and distribute short Twits is just one more step in the ongoing evolution of mobile gaming.
The acquisition of Twitchery represents yet another example of Google capitalizing on mobile gaming trends. The company has also invested in apps such as Ad Sense for the iPhone and is working on a new title called Buzz while maintaining its partnership with Yahoo. While Google’s focus on free-to-play games may not be as strong as Facebook’s, it is clear that Google is putting its money where its mouth is with its latest acquisitions. If there is any doubt that mobile gaming will thrive and take off, Google’s purchases of Zynga and Gamespot should serve as a strong endorsement.